Web3 Marketing by Amanda Cassatt

Author:Amanda Cassatt [Cassatt, Amanda]
Language: eng
Format: epub
ISBN: 9781394171965
Publisher: Wiley
Published: 2023-03-20T00:00:00+00:00

The most powerful marketing strategies in Web3 come from deeply understanding one's product and audience. This is a necessary step toward figuring out how and where to connect the two, with the right messaging on the right channels. But first, projects need to figure out who will do this work, and that means building their marketing team.

Notes

1. This virtuous cycle is the classic method for product development from Eric Ries's canonical classic, The Lean Startup (New York: Crown Business, 2011).

2. Elizabeth Lopatto, “NBA Top Shot seemed like a slam dunk—so why are some collectors crying foul?,” The Verge, June 7, 2022, https://www.theverge.com/23153620/nba-top-shot-nft-bored-ape-yacht-club.

3. Andrew R. Chow, “Time100 Most Influential Companies of 2022: Sotheby's,” Time, March 30, 2022, https://time.com/collection/time100-companies-2022/6159438/sothebys/.

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